In the booming e-commerce marketplace, most online stores are relying on an e-commerce application as an extension of their web page. Therefore, as an online store, it is almost essential to have a mobile application to stimulate growth and sales.
Magento development or ecommerce development company is initially responsible for designing and developing your customized mobile application before offering you the possibility to add other features to your application or to keep it up-to-date according to new trends.
Your m-commerce mobile application is thus customizable, optimized and scalable. The transformation of "brick and mortar" (traditional companies) into "click and mortar" (traditional and digital companies) now offers a more personalized shopping experience. With e-commerce applications, online stores can better meet the needs and preferences of their customers. But why are these apps so popular with consumers? According to Clutch survey, the top four reasons why consumers use an e-commerce application are:
1. To receive exclusive offers (68%)
2. For flexibility and the ability to buy anytime (64%)
3. To compare products and prices (62%)
4. To save time in store (54%) In addition to these reasons, consumers tend to use e-commerce applications to access more products (53%), avoid moving to stores (47%), and have the ability to choose where and when to receive their order (27%). Given these results, a new question arises: is an adaptive website not enough to align with current e-commerce trends?
What is the customization of an application?
Personalization is the best new form of marketing because no one wants to spend money on anonymous companies. The idea is to tag your business with one person, using one or two people as "face" of your business.
Talk to people with their names in your emails, send videos and pictures of your employees, and show how your products are made. Each small detail of customization gives your customers a special feeling and allows you to take a look at the inner workings of your business.
Why create an app for my e-commerce business?
1. A strong connection between the customer and the shop
Being in direct contact with potential customers is very advantageous for e-merchant including interesting notifications (New offer, exclusive products, private sale, special promotion ...)
A mobile application is considered, today, as an essential tool in the strategy of loyalty of any company, trade or activity. It offers more interactivity between your brand and your customers, including push notifications to retain customers (up to 88%) or other loyalty programs.
Thanks to the loyalty of your customers, you can quickly and efficiently improve your total income. Loyalty can be one of the reasons an online store develops a mobile app. The goal is to create a strong connection between the shop and the customer.
By offering exclusive offers for the installation of the application. Customers are encouraged to make a purchase through personalized and engaging offers such as time-limited offers.
But why is brand loyalty so important?
According to data provided by Adobe, 67% of online shoppers using their mobile to make a purchase prefer to do so through the official application of the brand. By boosting user engagement through an ergonomic app, you can build brand loyalty.
2. More attractive, ergonomic and instant content:
Purchase preferences are constantly renewed. In addition to speed and ease of use, customers favor the personal content and exclusive offers available on the app.
Since 2015, mobile website traffic has surpassed that of desktop sites.
According to Criteo, for merchants with an app and a mobile website, the majority (70%) of their transactions take place on the app.
At the global level, the share of application-based transactions grew by 22%, from 36% in the first quarter of 2017 to 44% in the first quarter of 2018.
The conclusion is simple: all those who invest in the mobile will be rewarded by a purchase, while those who do not do so will eventually lose their customer to the competition.
An e-commerce mobile application complements the online store with faster content, updated regularly and more attractive
We all know that customers hate slow websites. If a page takes more than three seconds to load, 42% of visitors decide to leave.
Creating an application for your online store allows you to present content in a faster, more engaging and more ergonomic way. In addition, most e-commerce applications do not need the internet for basic functions to work.
According to a Flurry Analytics study, smartphone users spend 90% of their time interacting with apps. In addition, 79% of smartphone users have at least one e-commerce application and 10% have up to six!
3. Advanced Marketing Strategies
Thanks to mobile marketing, any company has become able to promote its brand image and that of its products and services without spending a lot of money.
The popularity of e-commerce applications continues to grow thanks to the good marketing strategies employed. Zara, for example, recently launched an app that offers a different shopping experience with Augmented Reality.
By downloading the app and pointing the camera at a mannequin in the store or on their website, the garment comes to life in seconds. According to the brand, they want to encourage customers to take pictures and share them on social networks.
The reverse image search allows you to easily find an outfit and offers an exceptional customer experience to users.
A more traditional strategy among e-commerce applications is to send push notifications. Sending personalized messages, using the right words and communicating them at the right time can boost your sales instantly.
Depending on the location of the user, the app may send personalized push notifications, including special offers available only in the nearest store.
4. A more modern brand image in line with customer expectations:
The advent of social networks and mobile apps has changed the game in terms of information and communication. Following the trend has become a necessity as it generates a modern brand while adapting to the new needs of consumers.
5. Application converts a visitor to a purchaser
Thanks to the personalization of the purchasing experience, the direct contact with the consumer and the exclusive aspect of the offers, sales will naturally leap.
According to a study by Harris Interactive, 85% of buyers rely on a better experience on mobile than on a computer.
In 2017, Google revealed that 46% of consumers say they will not buy from a brand if the mobile experience is bad.
The mobile has become so a necessity not to lose customers. A bad experience on mobile generates a low conversion rate for the seller.
A mobile application turns a visitor into a buyer if the user experience is optimized to better meet the demands of modern consumers and improve the conversion rate.
6. Use social networks to promote yourself
Before launching, talk about the accounts you have on social networks and use them actively to generate interest as Android Photo booth does it on Twitter.
You can use your accounts on social networks to highlight the application while it is still in development. This will be a good way for you to solicit comments and ideas from your future users.
When launching your app, be sure to change the link in your Twitter bio to direct it to the download link of the app. Remember, your goal is not to have website traffic but just downloads.
Do not neglect new social networks like Pinterest for launching your mobile app. Pinterest is a very visual social network. It's the perfect place to show other mobile app developers the status of your product in the final stages.
You may receive some great suggestions from them for UI / UX enhancements. A strategy to avoid of course if you try to beat a competitor in the market!
Generate buzz by customizing a page that allows people to sign up to receive an alert when the app is launched. You can opt for original operations before launch to create the buzz.
Creating a mobile application is a fundamental step in the development of e-commerce. An adaptive website is only sufficient during the test stage of the project, to measure its potential.
To distinguish itself from other online stores and boost sales, it is necessary to offer an optimal user experience.