How To Strategically Use Keywords to Boost Ranking
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(Edited Nov 13, 2017)


Keywords are essential to almost every aspect of your SEO campaign. Knowing how to use them will help you boost your ranking on the search engine results pages (SERPs). Tracking your keyword ranking in search engines like Yahoo, Bing and Google will help you focus more on the right keywords for your website.


To help you strategically utilize keywords to your advantage, here are tips that every bloggers can use to help rank for a variety of keywords in Google.


Never Forget To Do Keyword Research
Thinking about ranking for different keywords is not enough. You also have to consider what your competitors are using. Sometimes, the keywords you want to use can be tough to rank just because top blogs and already-established websites have been trying to rank for the same.


Try to divert away from keywords that are competitive. If there is low or medium competition, go ahead and use them and remember that keyword research is one of the most fundamental part of SEO.


To help you on your keyword research, there are available tools online that you can download for free. You can also use Google Adwords if you can set aside a budget for this.


Use Geo-Targeted Keywords
If you are targeting your local ranking, you need to use geo-targeted keywords. Doing this will help you target local prospects, groups of people and events that your brand or business can engage with.


When you use local SEO, try to expand to other neighboring areas as well. If you live in a large city, breaking down your geo-targeted keywords will help boost your rankings even more.


Use Proper Titles For Blog Posts
For bloggers who post articles for a creative outlet, using any title would not even matter. But if you want to get noticed and rank higher on SERPs, you need to use a proper title that both the readers and the search engine would love.


Incorporate keywords in your blog post title. Without it, you will not be able to rank for keywords or may not even be able to maintain ranking. It is also difficult to achieve a good search engine rank. Lengthy titles are also not recommended, so try to stick to a sixty-character title.


Use Meta-Description To Your Advantage
A meta description box is a place where you can use targeted keywords. It is an attribute of your blog that helps describe what your page is all about. It has few purposes - one is to serve as a text or snippet on the SERP when searchers perform a search query that your page ranks for. Two, it informs the search engine what your post is all about.


Overall, its purpose is to provide a summary of the content of your page. A compelling and well-thought of meta description has the power to boost your site's click-through rate of your organic search results.


Never Stuff Keywords No Matter How Long Your Posts Are
In SEO, you will always hear the phrase "content is king". The more comprehensive posts you have, the more search engine bots will gravitate towards your site. However, this may not be the case if you decide to use a black hat technique called keyword stuffing.


Keyword stuffing refers to the practice of cramming keywords on a webpage in an attempt to manipulate a site's ranking in search results. Once Google detects this activity on your site, you can immediately get penalized.


For lengthy posts, make sure to focus on one or two keyword phrases when they are needed. You may also use keywords in and around links if it is relevant to do so.


Utilize Image Alt Tags
Using images does not only add more content to your blog post, but it also adds an opportunity for you to use keywords. To help you rank higher, always try to incorporate keywords in the alt tags as this can be truly helpful.


When it comes to using keywords, the most important thing to remember is to research and be patient for the results. The more you conduct your research, the more you will uncover the right keywords you can use to boost your ranking. When you have this information with you, you can quickly develop a plan on how to optimize your site.

Description Keywords are essential to almost every aspect of your SEO campaign. Follow these six steps to boost your ranking in Google search page.
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