One of the best ways to establish your business or brand online is through guest posting. Not only will it give you the opportunity to interact with new potential customers, it can also boost your website traffic when done right.
Whether you are a large company looking to take your business to the next level or a small business trying to build your name online, you can guest post whenever you want.
First, let us define what guest posting actually means.
Guest posting is when you write an original article for someone else's blog or website and ask them to publish it. This is a great internet marketing method because it is a simpler way for you to gain potential customers or readers from an already-established website. This is also a technique to help boost your blog's traffic.
If you have plans of applying this technique, here are the steps you need to follow.
Step 1: Find Where To Post
The first step to take is find someone who is willing to post your article and try to build a relationship with them. This means you need to look for other websites within the same niche in your industry.
But of course, stay away from direct competitors. You can try ask your colleagues who are in the same field as yours or try to connect with potential partnerships through professional networking sites such as LinkedIn.
The next best step to take to find other people in the professional circle is through Google. You can uncover blogs that accepts guest post by searching for terms related to your business. As these companies are also looking for ways to boost their traffic, many of them will accept and publish well written and quality guest posts.
Try adding terms like "guest author" or "guest post" to the end of your search query. You can then apply by sending them a message and show them your proposal. Some websites post their guidelines beforehand. If their rules are clear, you can simply follow them step by step.
Step 2: Write A Compelling Article
To increase your chances of getting published at a great site, study the blog where you will be guest posting. This will give you a good idea about their style and topics they want and do not want.
You can write a topic that compliments a recent article they have just posted. Doing so will produce a great "content flow" to their site. Make sure to search for recent posts and avoid similar topics that they have already written about recently.
Step 3: Link To Authority Websites
It is customary that the host blogger must include a link to your blog or website somewhere in the post. Usually it is at the top or at the bottom of the article in the bio section. There are two purposes why this link is important.
First, it cites the original author. Second, it raises the value of your blog for search engines, especially when your article gets published by an authority website. So make sure that you get at least one backlink to your blog or website when you submit a guest post.
Step 4: Share Your Content
Aside from building your subscriber base and boosting your traffic, guest posting can also help with your social media presence. Many websites have social media icons where they can easily share your article through their Facebook or Twitter accounts.
As soon as your guest post has been published, you can easily share a link through your Facebook, Twitter or Instagram accounts. There have been stories of people including a link to follow them on twitter in a guest post only to get as much as 150 followers in a single day.
If you have not tried guest posting before, make sure to look for the best ways to write great content. You should also prepare a good email to reach out to other webmasters. This way you increase your chances of getting published.